The Ultimate #BUYBLACK Shopping Guide
we bring you 100 gifts for everyone on your list—from kids to grown folks to everyone in between—all from Black creatives, makers, and bosses.
I’ll be real. I’ve been creating gift guides for nearly a decade—it’s been in the job description of almost every editorial position I’ve held. And I have always HATED. IT. The idea of digging up enticing things just to tempt folks into buying more stuff they don’t need in order to make a bunch of greedy corporations richer than they already are—it seriously pained me. I know, I’m not selling this gift guide thing, am I? But guess what? Now that I am my own boss with my own media platform, all I want to do right now is give you the best damn gift guide you have ever seen. Because if we have learned anything recently, it’s that white supremacy has its creepy, bony finger on the scales in every industry imaginable. And by taking the extra time and effort to seek out and support small, Black-owned businesses we are not only exerting our own pressure on the other side of the scale, but we are discovering all the rad, beautiful, ingenious stuff created by brands that haven't bought their way into all of our Instagram algorithms and Amazon Prime wish lists. So, if you have any dollars you’re looking to spend, go ahead and drop them on the brands below. Ready, set…shop.
